Beginning with the 2017 model year, Scion’s lineup of vehicles will be sold under the Toyota brand with the exception of the TC coupe which will be discontinued at the end of the year.
Mario Anzuoni/Reuters Toyota announced on Wednesday that its … Continued The post Toyota has killed off its Scion brand appeared first on Business Insider.
Toyota launched the Scion more than a decade ago with the great hope that the brand would attract a more youthful and trendy customer than that of its mainstream brand. Though the brand started off strong, posting stellar sales figures from 2004 to 2008, the recession and lack of fresh product led to a sharp drop in sales.
The Scion brand was established in 2003 and was tasked with bringing in younger buyers into the Toyota fold in the United States. The brand was introduced in 2010 to Canada, but was not rolled out
Feb 03, 2016 · Toyota kills ailing Scion brand. Scion was spun off as a separate lineup of vehicles in 2003.
Toyota announced on Wednesday that its Scion brand would cease to exist by the end of the year. Scion, which was launched in North America in 2003 to appeal to young car buyers, will be absorbed into the company’s main Toyota brand starting this August. «This isn’t a step backward for Scion — it
After nearly 13 years, Toyota has decided to drop the youth-oriented Scion brand. Despite an attempt last year to rekindle its mojo with two new models, the iA and iM, Scion is closing up shop.
Scion says 70% of its customers were new to the brand and Toyota, and that half were under 35 years old.
Scion Is Dead. Toyota’s struggling «experimental» division is finally being killed off.
A few Scion cars will live on under the Toyota badge.
This August Toyota is killing Scion, its 13-year-old attempt at luring young people to then-staid Toyota. It sold more than a million cars in its life with offbeat models, youth-aimed marketing