Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history.
Watch video · LeBron James’s shoe deal with Nike may be worth more than $1 billion, his agent Maverick Carter hinted to GQ in a recent interview. GQ pressed Carter to disclose the value of the deal…
No active players sells more shoes than LeBron James, more than $340 million in 2014 — expected to top $400 million this year. With that Nike locked him up.
When LeBron James and Nike inked a lifetime endorsement deal at the end of 2015, the terms of it were never reported. We always knew that it would be a big number.
American basketball star LeBron James has signed a lifetime deal with the world’s biggest sporting goods firm, Nike.
Watch video · James’ lifetime commitment is the latest in high-profile endorsement deals for NBA stars. Nike previously extended its deal with the Oklahoma City Thunder’s Kevin Durant last year.
LeBron James has a contract with Nike that will last long after he hangs up his signature sneakers. The NBA megastar has signed a lifetime endorsement deal with the athletic apparel giant, a deal
In a rare move for the sportswear maker, Nike Inc. has signed a lifetime endorsement deal with basketball star LeBron James. Terms of the agreement weren’t immediately available.
Nike signed Mr. James after going pro out of high school in 2003. His first contract spanned seven years and was worth $90 million, according to ESPN, with a seven-year extension in 2010.
LeBron James’ longtime business partner Maverick Carter indicated that James’ lifetime deal with Nike is worth more than a billion dollars in an interview published in this month’s GQ.
Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. «We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,» Nike