The effect of French television sexual program content on the recall of sexual and nonsexual advertisements.

The Effect of French Television Sexual Program Content on

The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements Article in The Journal of Sex Research 48(6):590-8 · October 2010 with 86 Reads

The Effect of French Television Sexual Program Content on

This study examined the impact of television program sexual content and explicit sexual advertisement content on memory for advertisements. Eighty-two French participants, aged 18 to 48 years, watched either a sexual program (Sex and the City) or a nonsexual program (Friends), with three sexual and three nonsexual adverts embedded within it.They then completed free- and cued-recall

Published in: Journal of Sex Research · 2011Authors: Adrian Furnham · Laurence MainaudAffiliation: University College LondonAbout: Social science · Free recall · Psychology

The Effect of French Television Sexual Program Content on

The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements Furnham, A ; Mainaud, L ; (2011) The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements.

Published in: Journal of Sex Research · 2011Authors: Adrian Furnham · Laurence MainaudAffiliation: University College LondonAbout: Social science · Free recall · Psychology

The Effect of French Television Sexual Program Content on

The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements By A Furnham and L Mainaud Topics: Social Sciences, Psychology, Clinical, Social Sciences, Interdisciplinary, Psychology, Social Sciences – Other Topics, ADVERTISING EFFECTIVENESS, COMMERCIAL MESSAGES, MEMORY, VIOLENCE, INVOLVEMENT, PRODUCTS

Does sex sell? The effect of sexual programme content on

This study looked at the recall of sexual and non-sexual television advertisements embedded within programmes, with or without, sexual content. It was predicted that there would be a detrimental effect of sexual programme content, and a beneficial effect of sexual advertisement content on ability to recall advertisements.

Published in: Applied Cognitive Psychology · 2007Authors: Ellie Parker · Adrian FurnhamAffiliation: University College LondonAbout: Cognition · Human factors and ergonomics · Injury prevention · Suicide prevention · M…

The effect of exposure to sexual appeals in advertisements

The effect of French television sexual program content on the recall of sexual and nonsexual advertisements. Journal of Sex Research 48: 590 – 98 . [Taylor & Francis Online] , [Web of Science ®] [Google Scholar] ) used a similar unaided ad recall procedure in which participants watched a portion of a TV programme that contained a selection

Effects of programme context on memory of humorous

7 Adrian Furnham, Laurence Mainaud, The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements, Journal of Sex Research, 2011, 48, 6, 590CrossRef 8 K. Damon Aiken , Keven Malkewitz , The Influence of Program Context Intensity: An Examination of Television Advertising during War News, Journal of

Sex Really Does Sell: The Recall of Sexual and Non‐sexual

It was found that on three indices (free recall, brand recognition and prompted recall), memory for the sexual advertisements was superior to that for non‐sexual advertisements. There was no effect of the programme content on advertisement recall and no relationship between programme involvement and advertisement recall.

The Effects of Sexual Content in Television and Film on

The significant results suggest that there is, in fact, an effect on young adults due to the consumption of sexual content in television and film. However, the results did not support the hypothesis that sexual content has an impact on the specific categories of attitude and behavior.

Published in: Undergraduate research journal for the human sciences · 2014Authors: Cate Davis · Emily Hahn · Miah Kinlow

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The effect of French television sexual program content on the recall of sexual and nonsexual advertisements 2011 – Journal Of Sex Research In-text: (Furnham and Mainaud, 2011)

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Violence and Sex Impair Memory for Television Ads – apa.org

Individuals also appear to pay more attention to sexual content than to nonsexual content. For example, individuals pay more Previous Research on the Effect of Televised Violence and Sex on Memory for Ads If sexual and violent content occupy attention, then it is possible the TV program could not remember the product being advertised.

Memory for televised advertisements as a function of

The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements Adrian Furnham and Laurence Mainaud Journal of Sex Research , 2011, Volume 48, Number 6, Page 590

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Violence and Sex in Television ProgramsDoNotSellProductsin

Type of TV program had a significant effect on violence ratings, F(3, 332) 5 173.56, p < .0001. As expected, violence ratings were higher for violent and violent sexual programs than for neutral and sexual programs (see Table 1). Sexual Arousal Ratings Type of TV program had a significant effect on sexual arousal ratings, F(3, 332) 5 78.31, p

Does Watching Sex on Television Influence Teens’ Sexual

The results supported the view that watching shows with sexual content may influence teen sexual behavior, but also found that some viewing effects can be positive. Watching TV shows with sexual content apparently hastens the initiation of teen sexual activity. Sexual talk on TV has the same effect on teens as depictions of sex.