Perceptions of the Plain Cigarette (in Comparison With the Regular, Slim, or Pink Cigarettes) The branded regular, slim, and pink cigarettes were viewed as more appealing (the most expensive, the tastiest, and the highest quality) than the PC and less likely to have a greater impact on smoking initiation and cessation (most effective to
Three types of cigarette packs, for the same brands, were examined: (1) ‘regular’ packs on the French market, (2) ‘limited edition’ packs released in France and (3) ‘plain’ versions of the same cigarette brands.
Consumer Perceptions of Cigarette Design in France: A Comparison of Regular, Slim, Pink and Plain Cigarettes In comparison to the grey cigarette, each of the branded cigarettes were considered more appealing, less harmful, and more likely to motivate teenagers to start and less likely to motivate smokers to reduce consumption or quit.
Standardizing cigarette packages (‘plain’ packaging) represents a novel tobacco control policy. This study examined perceptions of branded and standardized cigarette packages among British youth. Methods: Seven hundred twelve youth aged 11–17 completed an online survey.
Tobacco Control, 2011, 20:353e-360. iv)Gallopel-Morvan K, Moodie C, Hammond C, Eker F, Beguinot E, Martinet Y. Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging. Tobacco Control, 2012; 21:502-506.
Gallopel-Morvan K, Moodie C, Hammond D, Eker F, Beguinot E, Martinet Y. Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging. Tobacco Control, 2012; 21:502-506.
Methods: An online survey was conducted with 15-30 year old smokers and non-smokers (N=998) in France to explore their perceptions of a plain cigarette (grey with no brand name) and three branded
• Germain D, Wakefield MA, Durkin SJ. Adolescents’ perceptions of cigarette brand image: does plain packaging make a difference?. J Adolesc Health. 2010;46:385-92. •Hammond D, Dockrell M, Arnott D, Lee A, McNeill A. Cigarette pack design and perceptions of risk among UK adults and youth. European J of Public Health. 2009;19(6):631-37.
Apr 02, 2015 · Gallopel-Morvan et al64 surveyed nearly 900 adult smokers and non-smokers in France to assess their perceptions of regular branded packs, packs with novel features (eg, pack shape, opening), and plain packs. Plain packs were perceived to be less attractive, less attention grabbing, and less likely to be purchased by youths compared with branded and novel packs.
Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging. Tob Control 2012; 21: 502 – 6.
Objectives To measure young people’s perceptions of tobacco packaging according to two current pieces of legislation: The EU Tobacco Products Directive (TPD) and Ireland’s Public Health (Standardisation of Tobacco Products) Act. Design Within-subject experimental cross-sectional survey of a representative sample of secondary school students.